Your video has two audiences: people and algorithms. Serve both deliberately.
The context
Your video has two audiences: people and algorithms. Serve both deliberately. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- Publish full transcripts; they are SEO meat
- Add chapters — they power key-moment search results
- VideoObject schema is non-negotiable on owned pages
- Design thumbnails for search size, not feed size
- Host hero films on your domain, syndicate cutdowns
One metric to remember
37% — of MQL growth for one client after a transcript-and-schema retrofit of existing videos.
Where to go from here
A great video that cannot be found is a hobby.
If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.
