Onboarding video is a season, not a pilot — plan episodes around activation milestones.
The short version
Onboarding video is a season, not a pilot — plan episodes around activation milestones. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Points worth stealing
- Episode one plays before signup: sell the first win, not the platform
- Episode two lives inside the empty state where users get stuck
- Keep each episode under 2 minutes with one milestone
- Use real data placeholders — personalization reads as care
- Track completion per episode; drop-offs mark your UX debt
What we measured
22% — week-one activation lift measured after launching a three-episode onboarding series.
One last thing
Aim each episode at one “oh, that’s how” moment — confusion, not features, is the enemy.
If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.
