Nobody reads the intranet. Everybody watches the two-minute video.
The context
Nobody reads the intranet. Everybody watches the two-minute video. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- Onboarding day one: culture film before paperwork
- Benefits season: one video per decision, not one mega-video
- Change announcements: explain the why before the what
- Keep a consistent series identity — familiarity drives completion
- Measure by completion and question volume, not views
One metric to remember
38% — drop in benefits-related HR tickets after a three-video explainer series.
Where to go from here
The internal audience is your cheapest, most honest test market.
If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.
