Reels get attention; case thinking gets hired.
Why this matters
Reels get attention; case thinking gets hired. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Key takeaways
- Show one deep case: brief, constraint, decision, result
- Cut to craft: 30 seconds of your best, then stop
- Show work at real sizes — phone, landing, conference
- Include a failure and what it taught the studio
- Update quarterly; a stale reel reads as a stale pipeline
By the numbers
8/10 — clients we surveyed say case depth outweighs reel length in selection.
The takeaway
Portfolios are trust documents, not highlight tapes.
Planning a video? Start with a free strategy call — we map the story before the pixels.
