Brands obsess over typefaces and tolerate random narration — the ear forgives nothing.
Why this matters
Brands obsess over typefaces and tolerate random narration — the ear forgives nothing. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Key takeaways
- Write a voice charter: three adjectives with example sentences
- Standardize greeting and sign-off phrases across the library
- Pace is identity: audit your videos’ words-per-minute spread
- Keep one voice per series; rotate voices across series
- Archive directed reads — they are your brand’s sonic memory
By the numbers
23% — conversion difference measured between first- and second-choice voices in A/B tests.
The takeaway
Your brand already has a voice in video — the only question is whether you chose it.
Planning a video? Start with a free strategy call — we map the story before the pixels.
