Launch videos are late because they start when the product is done — reverse that.
The short version
Launch videos are late because they start when the product is done — reverse that. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Points worth stealing
- Week 1: strategy lock and script sprint while messaging is hot
- Week 2: boards and style frames in parallel with VO casting
- Week 3: animatic lock — the last cheap week to change your mind
- Weeks 4–5: animation, sound, and cutdown planning
- Week 6: delivery buffers, localization checks, channel packages
What we measured
9 days — average runway gained when teams script before the product freezes.
One last thing
Start the video when the roadmap starts — not when the release notes ship.
Planning a video? Start with a free strategy call — we map the story before the pixels.
