Accessibility is a pre-production decision disguised as a post-production chore.
Where this fits
Accessibility is a pre-production decision disguised as a post-production chore. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Design captions as layout elements, not subtitles of last resort
- Meet contrast minimums in motion, where perception dips
- Offer reduced-motion variants for loop-heavy embeds
- Write alt text for data visuals; screen readers deserve the story
- Audio descriptions for hero films are cheaper when storyboarded in
The proof point
82% — muted viewing means captions are mainstream UX, not accommodation.
The bottom line
Accessible videos are simply better videos for everyone — build accordingly.
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