Developers smell marketing the way browsers smell invalid certificates.
The context
Developers smell marketing the way browsers smell invalid certificates. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- Show real code and real errors — staged perfection insults the audience
- One diagram that survives a pause button beats ten transitions
- Name the trade-offs; engineers buy constraints, not miracles
- Pace for pausing: docs-brain viewers scrub deliberately
- Credit the docs with deep links — video is the on-ramp, not the road
One metric to remember
44% — deflection lift when a technical explainer answered the top support objection head-on.
Where to go from here
For technical audiences, precision is the personality.
Planning a video? Start with a free strategy call — we map the story before the pixels.
