Views are a vanity metric wearing a lab coat.
Where this fits
Views are a vanity metric wearing a lab coat. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Tie the video to one page and one conversion event
- Watch cohort behavior: video-watchers versus matched non-watchers
- Track support ticket deflection as hard ROI
- Survey assisted conversions monthly — video warms quietly
- Keep a control page for the first 60 days; belief needs data
The proof point
40% — conversion lift attributed to a landing-page explainer in a 90-day controlled test.
The bottom line
If you cannot name the metric before production, you will argue about it after.
Planning a video? Start with a free strategy call — we map the story before the pixels.
