Six seconds is not a shorter story; it is a different organ.
Where this fits
Six seconds is not a shorter story; it is a different organ. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- One visual claim per micro-video — pair, punch, loop
- Design the loop point first; seams sell restarts
- Type does the narration in muted feeds
- Ship micro-cuts as a series; singletons starve
- Use bumpers as reminders, never introductions
The proof point
6s — the format that lifted full-video completion by priming viewers with the payoff first.
The bottom line
Think of micro-video as your billboard fleet — small, many, and pointed.
If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.
