After 650 videos, the mistakes repeat with impressive discipline. Here are the nine regulars.
The short version
After 650 videos, the mistakes repeat with impressive discipline. Here are the nine regulars. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Points worth stealing
- Opening with the logo instead of the customer’s problem
- Explaining the product before establishing why change matters
- Feature lists where a single story should be
- Reading the script aloud to the viewer instead of talking
- Ending on “contact us” with no reason to hurry
What we measured
9s — the drop-off window where most of these mistakes do their damage.
One last thing
Every fix is the same move: replace company perspective with customer chronology.
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