Animated data persuades when motion carries meaning — every easing curve is an argument.
Where this fits
Animated data persuades when motion carries meaning — every easing curve is an argument. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Animate the delta, not the chart: show change, then axes
- Keep a fixed scale reference on screen; rescaling reads as lying
- Round numbers in motion, precise numbers at rest
- One insight per animation; comparisons need pause beats
- Source on screen for any figure a viewer might quote
The proof point
4M+ — views on a launch film whose core insight was one animated number.
The bottom line
If the animation can be described in words, use words; if it must be seen, animate it once and hold.
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