Distribution is where video budgets go to be forgotten.
Where this fits
Distribution is where video budgets go to be forgotten. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Day 1: hero film on the landing page and YouTube
- Week 1: three cutdowns to owned channels and email
- Week 2: paid tests with the best-performing cutdown
- Week 3: sales enablement modules and deck embeds
- Day 30: performance review — double down on the winning format
The proof point
6–8 — assets a single hero film should yield when planned as a tree from day one.
The bottom line
Plan the forest before animating the tree.
Planning a video? Start with a free strategy call — we map the story before the pixels.
