Vertical is not a crop; it is a different visual language.
The context
Vertical is not a crop; it is a different visual language. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- Design at phone arm’s length: 36px minimum type at delivery size
- Respect UI safe zones — captions and buttons eat edges
- Vertical rewards center-weighted motion and vertical vectors
- Front-load the payoff; feeds forgive nothing
- Deliver square and wide variants from the same boards, not by cropping
One metric to remember
82% — of social video views now start muted — compose for silence first.
Where to go from here
Rotate your thinking, not your canvas.
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