The challenge
Viewmax lets fans build wish-lists of concerts and get alerted the moment tickets drop. Beautiful product, invisible feature: users signed up and never discovered the magic.
What we produced
A 60-second demo following one fan's wishlist from first tap to front-row payoff — real UI choreographed with cinematic pacing, custom soundtrack, and a payoff moment engineered for re-watching.
The results
Wishlist activation rose 47%, and the video's final frame became the brand's most-used social asset.
“It is the clearest product story we have ever told. Fans screenshot the ending.”
Lena Ortiz, Product Lead, Viewmax
Concept & Idea: Michael Goldberg
Script: Ethan Brooks
Production lead: Oliver Grant
Animation & editing: Marcus Webb
