The challenge
SwiftCart for Work had built the fastest group-ordering platform on the market — but enterprise buyers still thought of it as a consumer app with a logo slapped on. The funnel stalled at the "is this actually for teams?" question.
We were asked to make the business case obvious in under 90 seconds, without losing the playful energy the consumer brand was known for.
What we produced
A modular 12-video series: one flagship explainer, nine 15-second feature spots, and two launch trailers. A shared motion language — springy cards, warm gradients, a persistent cart character — tied every asset together.
- Flagship 90-second explainer for the homepage
- Nine vertical feature spots for paid social
- Two 30-second launch trailers for events and email
The results
Within one quarter, team-plan sign-ups rose 34%, sales cycles shortened by two calls, and the flagship video became the most-watched asset in the company's help center.
“Our prospects finally got it before the first demo call. The series paid for itself in the first month.”
Marta Kovac, VP Marketing, SwiftCart
Agency: Grandline
Animation production: Maxtech Inter
