The challenge
Cedarwell Health simplifies insurance and care navigation for seniors — an audience that traditional product marketing consistently fails.
What we produced
A gentle 2-minute hand-drawn animation with a warm narrator, deliberately slow pacing, large captions, and zero jargon. We tested three cuts with real users aged 65+ before final delivery.
The results
Comprehension testing hit 96%, enrollment assist calls dropped 28%, and the film now plays in Cedarwell's partner clinics.
“Our members described the video as 'kind'. You cannot buy that kind of feedback.”
Dr. Susan Wei, Chief Experience Officer, Cedarwell Health
