Services · 30-Second Videos
30-seconds in action
SaaS explainers, B2B, nonprofit campaigns, app launches, and more — explore 30-second videos that work across industries and every stage of the funnel.
Why 30 seconds
Why 30 seconds is your most powerful asset
Built for modern attention spans
In a world of infinite scrolling, you don't have minutes. 30 seconds is the sweet spot to deliver your core message with maximum impact before attention wanders.
Forces ultimate clarity
The short format forces a laser-focused script. We help you strip away the jargon and focus on the one thing that makes customers say, "I need this."
Optimized for performance
From landing pages to social media ads on Instagram, LinkedIn, and TikTok, 30-second videos are the top-performing format for engagement and conversion.
Fits every funnel stage
Use the same video as a cold ad, homepage explainer, email opener, or sales follow-up. One asset, multiple touchpoints — so your cost-per-lead drops and message stays consistent.
Selected work
30-seconds in action
Ossioflex
Engaging animated explainer for 3D printed medical implants
Cedarwell Health
Connecting seniors to healthcare with an easy-to-use platform.
Medibridge
Connecting patients to seamless healthcare through blockchain technology.
Carecircle
Launching a patient support platform that improves care delivery.
Paynorth
Supporting dentists in enhancing patient trust and treatment acceptance.
Loomcast
Telling a personal story that strengthens Hearthside's brand and trust.
SwiftCart
Helped SwiftCart break into B2B by simplifying their corporate meal offering.
Loomcast — launch film
Helped the Lottie animation leader make a memorable splash on Product Hunt.
Watchstandard
Built customer confidence with a clear 30-second animated explainer.
Andura
Explained Andura's new partner tool with a clear internal animated 30-sec explainer.
Ramble
Drove App Store downloads with a high-energy 30-second promo video.
Introspek
Built an animated ad that ran on TV and earned 4M+ YouTube views.
VicTransit
Simplified student discount options with a clear, benefit-driven short explainer.
Skyperch
Created a CTV ad blending real footage with animated explainer elements.
Placement
Where 30 seconds works best
On your homepage
Your homepage is your digital storefront. A 30-second video above the fold replaces walls of text, instantly communicates your value, and can increase visitor-to-lead conversion.
In the App Store
Apple's App Store enforces a 30-second limit for previews — Google Play recommends it. We craft videos optimized for both platforms, showcasing your app's core value fast.
Across social media
On platforms where attention is measured in milliseconds, 30 seconds is long enough to tell a story but short enough to beat the skip button.
In email campaigns
Including "video" in subject lines increases opens by 19%. Embedding an animated GIF (linking to the full video) boosts click-through rates by 65% — turning static emails into engagement drivers.
For TV & CTV
The 30-second spot is broadcast advertising's gold standard. Our videos meet broadcast quality for traditional TV and Connected TV platforms like Hulu and Roku.
Case stories
Challenge. Solution. Results.
30-SECONDS APP EXPLAINER VIDEO
Northlance
Challenge: Northlance's founder Gregory faced low downloads despite a strong product — users didn't understand the app's core benefits.
Solution: Two strategic videos: a full explainer for the website and a 30-second version optimized for social media and the App Store, each with tailored messaging.
Results: Downloads surged, bringing Northlance its first 15,000 users — proving that clarity at every touchpoint drives adoption.
30-SECONDS TV COMMERCIAL
Introspek Card
Challenge: Introspek needed to communicate its core benefits across TV and digital platforms to reach mass-market audiences.
Solution: A series of three 30-second explainer commercials, each distilling a key product benefit — run on broadcast TV and YouTube with coordinated timing.
Results: The YouTube campaign alone generated over 20 million views, proving clear, benefit-focused storytelling at scale drives awareness and brand consideration.
SOCIAL MEDIA AD
Dawnly
Challenge: Dawnly's founder wanted to test multiple messaging angles on social media but lacked the budget for four separate videos.
Solution: One high-quality 30-second ad with modular openings — each addressing a different customer pain point.
Results: He identified the top-performing variant, scaled ad spend behind the winner, and drove measurable sales growth — all while staying on budget.
B2B EXPLAINER VIDEO
Thankly
Challenge: Thankly needed to reintroduce itself as a holistic dealmaking platform — not just a data provider — while showcasing multiple AI-powered products without overwhelming viewers.
Solution: A 30-second motion graphics explainer following cursor movements through their sleek UI, highlighting proprietary AI workflows.
Results: The video became their primary demo tool, helping investors and corporate development teams quickly grasp Thankly's competitive edge.
Testimonials
Proof we don't just video — we deliver results
Maxtech expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Maxtech delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
FAQ
30-seconds FAQ
Yes, in most cases. The goal isn't to deliver a complete presentation — it's to communicate your core value and inspire viewers to take the next step.
Around 65–80 words of voiceover. We shape the script so every second earns its place — one core message, one clear call to action, zero filler.
Generally, yes — especially if your product isn't highly complex. Shorter videos have higher completion rates, better social performance, and lower drop-off.
Anywhere attention spans are short: your homepage, social media ads, email campaigns, App Store and Google Play. Use it wherever you need to capture attention fast.
Yes. Apple enforces a strict 30-second maximum for App Store previews, and the aspect ratio must be vertical (9:16). Google Play recommends the same length. We deliver both formats.
Typically 3–5 weeks, depending on animation style, subject complexity, and how quickly you provide feedback at each production milestone. Faster timelines are possible when needed.
High-quality custom 30-second explainers range from $3,500–$6,500. Pricing depends on animation style (motion graphics, 2D character animation, isometric), complexity, and deliverables like multiple openings, CTAs, or platform-specific versions.
Cut straight to the point: open with the problem or address your ideal customer directly, quickly present your solution and what makes you different, then close with one clear call to action.
It depends. Ideally, you'd create separate videos for each audience segment or funnel stage. A smart compromise: keep the visuals consistent but customize the script's opening and CTA per use.
Absolutely — and we recommend it. Just make sure the call-to-action matches each platform's context and funnel stage: "Learn More" for cold social ads, "Get Started" for retargeting.
Absolutely. Pick a time that works for you and schedule a complimentary strategy session. We'll discuss your goals, review examples, and map out the best approach for your 30-second video.
Got a project? Schedule a free strategy session.
Thirty seconds is all it takes. Tell us about your product — we'll come back with a concept direction and fixed pricing within one business day.
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