The challenge
Oatlily makes oat milk for kids — nutritionally serious, visually playful. Shelves are war; parents read labels for three seconds.
What we produced
A 45-second farm-to-glass journey with a paper-cutout aesthetic: oats roll, splash, and pour their way to a breakfast table, with the three nutrition facts appearing as kitchen graffiti.
The results
First retail run sold out in 12 days; the film loops in 200 stores.
“Kids ask for the oat movie at breakfast. Parents send us videos.”
Casey Brooks, Co-founder, Oatlily
