The challenge
Hearthside makes small-batch home goods and needed to explain why their prices reflect real craft — without sounding defensive.
What we produced
A 2-minute brand story following one blanket from fleece to family room, narrated by the founder. Slow, tactile, unapologetically warm.
The results
The relaunch sold out its first run in 9 days, and the film still anchors their About page.
“Customers tell us they watched it twice before ordering. Twice!”
June Alvarez, Founder, Hearthside
Client: Hearthside
Animation production: Maxtech Inter
Style: 2.5D motion graphics
Creative Direction: Priya Sharma
Illustrations: Anna Kowalska, Laura Vidal
Motion Graphics: Victor Almeida
