The challenge
Fitpulse reads recovery, strain, and sleep from one band. The data was rich; the story was a spec sheet.
What we produced
A 70-second explainer scored to a real heartbeat: the animation tempo syncs to the protagonist's day — resting, training, recovering — and the product's insights arrive as the beat steadies.
The results
Install lift of 27% during the campaign; the heartbeat sync became the app's intro animation.
“You feel the product before you understand it. Perfect.”
Coach Dana Reyes, Founder, Fitpulse
