The challenge
Domainly consolidates domain portfolios for small businesses — a category users ignore until everything expires at once.
What we produced
A 70-second explainer starring a chaotic "domain shelf" that keeps shedding books until Domainly arrives as the tidy librarian. Whimsical, memorable, jargon-free.
The results
Auto-renewal adoption rose 29%; churn notices dropped by a third.
“Users now call the shelf by name in support tickets. It worked too well.”
Iris Chen, Growth Lead, Domainly
Client: Domainly
Agency: Beverly Read – Need To Know
Animation production: Maxtech Inter
Style: 2.5D motion graphics, Mixed
Vertical(s) High Tech
Creative Direction: Oliver Grant
Illustrations: Priya Sharma, Ivan Barros
Motion Graphics: Marcus Webb, Petr Horak, Mateo Silva,
Traditional Animation: Ivan Barros
