The challenge
Datalane's annual integration report was 90 pages of great insights read by almost no one. They asked us to turn it into something stakeholders would queue up to watch.
What we produced
A 4-minute animated report: every chapter re-imagined as a motion vignette, with a data-narrator voice tying 12 months of integration trends into one storyline. An interactive chapter menu powered the microsite version.
The results
View-through hit 82% — unheard of for B2B content — and the report microsite became their most-shared asset of the year.
“Our board asked for the video instead of the deck. Enough said.”
Tom Fisk, Communications Lead, Datalane
