The challenge
Airwave brings digital-style measurement to TV ads. Their audience — performance marketers — treated TV as unmeasurable old money.
What we produced
A witty 90-second explainer framed as a "missing episode" of a marketer's favorite dashboard: TV data walks into the weekly report and everyone panics, then celebrates.
The results
A 2.4× lift in demo CTR across paid placements; the campaign ran three consecutive quarters.
“It made our category laugh, then buy. Rare combination.”
Sarah Osei, VP Growth, Airwave
Animation production: Maxtech Inter
Style: 2.5D motion graphics
Vertical(s) High Tech
Creative Direction: Oliver Grant
Illustrations: Rita Sato, Priya Sharma
Motion Graphics: Petr Horak
Traditional Animation: Rita Sato, Priya Sharma
