The challenge
Thankly helps nonprofits recognize volunteers. Buyers were stretched coordinators who skim everything.
What we produced
A crisp 60-second demo following one volunteer's year — shifts, milestones, thank-you moments — all automated in the background while she just feels appreciated.
The results
Coordinator demos converted at 2× the previous rate; volunteers began sharing their own milestone reels.
“Recognition finally scales with our mission.”
Beth Moran, Volunteer Director, Thankly
