The challenge
Settlex pays merchants instantly instead of in 30 days. A great promise that sounded too good to be true in text.
What we produced
A 45-second race: the traditional settlement crawl versus the Settlex sprint, staged as a split-screen animation with a stopwatch narrator.
The results
Merchant sign-ups rose 31%; the stopwatch became the brand's mascot.
“Nobody reads about settlement times. Everybody watches the race.”
Daniel Roth, Growth, Settlex
