The challenge
Refugia Aid supports displaced families, but donors hesitated: where exactly does the money go? Annual reports were not answering the question emotionally.
What we produced
A 2-minute animated journey following a single donation — from a phone screen to a tent, a meal, a classroom — with a restrained palette and a single narrator who never asks for money.
The results
The campaign raised 3× its target, and donor-survey trust scores jumped 31 points.
“The film never begs, and that is exactly why it works.”
Elena Petrova, Campaign Director, Refugia Aid
