The challenge
Mindwell Alliance wanted to normalize therapy conversations for teens. Scare-tactic PSAs were backfiring.
What we produced
A 90-second film with no crisis, no statistics, no plea — just one teenager's week, gently animated, and the quiet difference one conversation makes.
The results
Adopted by 300+ clinics for waiting rooms; conversation-start rates with school counselors rose measurably in pilot districts.
“It starts conversations without raising its voice. That is the craft.”
Dr. Miriam Osei, Clinical Director, Mindwell Alliance
