The challenge
Haulgrid optimizes freight routes with AI. Dispatchers trusted their gut over the algorithm; the ROI story needed to feel physical.
What we produced
A 2-minute night-drive film: one truck, one dispatcher, one chaotic evening — and Haulgrid quietly rerouting the world around them. Miles saved appear as highway signs.
The results
Dispatcher adoption hit 85% in the first month, the highest in company history.
“Dispatchers named the truck in the video. It is basically staff now.”
Viktor Hale, COO, Haulgrid
