The challenge
Argus Labs builds vision systems that catch manufacturing defects humans miss. Cool technology, terrifying jargon: their homepage said "edge inference" four times.
What we produced
A 100-second explainer shot entirely from the camera's point of view — the viewer becomes the AI walking the production line, seeing what it sees, flagging what it flags.
The results
Qualified pipeline grew 3× in a quarter; the POV framing became their signature across the whole campaign.
“Procurement teams forwarded it to plant managers, and plant managers forwarded it back. It sold itself.”
Ken Watanabe, COO, Argus Labs
Animation production: Maxtech Inter
Style: 2D motion graphics
Vertical(s) High Tech
Creative Direction: Oliver Grant
Illustrations: Rita Sato, Priya Sharma
Motion Graphics: Petr Horak, David Bagdasaryan
