The challenge
Soundwell launched an audio-cleanup tool for podcasters into a crowded market, with one week of launch window.
What we produced
A 45-second launch film where the animation itself "cleans up": it opens noisy and grainy, and as the product activates, the visuals and soundtrack resolve into clarity. The demo is the aesthetic.
The results
Product of the Day, 18,000 sign-ups in week one, and the noise-to-clarity transition became their signature move.
“The video is the product demo is the ad. We did not need three assets.”
Owen Park, CEO, Soundwell
Animation production: Maxtech Inter
Style: 2d motion graphics
Creative Direction: Oliver Grant
Story Board&Illustration: Priya Sharma, Rita Sato
Motion Graphics: Rita Sato, Oliver Grant
