An app launch video competes with every other app, not with cinema.
Where this fits
An app launch video competes with every other app, not with cinema. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Open on the phone doing the thing users want, mid-action
- Thumb-stopping first frame: motion plus face or type
- Three taps maximum shown — each with visible payoff
- Ratings and download badges are content, not decoration
- Ship vertical, square and wide from the same storyboard
The proof point
27% — install lift during a campaign built around a 45-second hero and 6-second bumpers.
The bottom line
Show the itch, scratch it twice, stop.
Planning a video? Start with a free strategy call — we map the story before the pixels.
