AI has already changed our pipeline — just not the parts the headlines promised.
The short version
AI has already changed our pipeline — just not the parts the headlines promised. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Points worth stealing
- Script ideation and variants: massive speedup, human still chooses
- Boards and style frames: strong for exploration, weak for final
- Voice synthesis: production-ready for internal cuts, risky for heroes
- Cleanup and rotoscoping: the quiet revolution in animator hours
- Emotional pacing and comedy: still entirely human territory
What we measured
30% — of our pre-production hours saved by AI assist last year — with zero headcount change.
One last thing
Let AI multiply options, humans multiply meaning.
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