The challenge
Streamwell builds data pipelines for analytics teams. Architecture diagrams were repelling the very marketers who could champion the product.
What we produced
A 75-second film where pipelines are literal streams: sources as springs, transformations as waterfalls, the data lake as — well, a lake. One continuous camera flight.
The results
Marketing-qualified leads rose 37%; the hydrology metaphor became the product's iconography.
“Our docs team now names features after rivers. Your fault.”
Nina Falk, CMO, Streamwell
Client: Streamwell
Agency: Maxtech Inter
Style: 2.5D motion graphics, Mixed
Vertical(s) High Tech
Creative Direction: Oliver Grant
Art Direction: Priya Sharma
Style: Ani Nersisyan
Illustrations: Laura Vidal, Nora Lindqvist
Motion Graphics: Petr Horak, David Kim, Victor Almeida
