The challenge
Urbancore connects city sensors, permits, and transit data. Buyers were municipalities; attention spans were council meetings.
What we produced
A 2-minute isometric flythrough of one city block coming alive: every data feed visualized as light and motion, from parking sensors to waste pickups, all choreographed to a single day-night cycle.
The results
The film supported 11 city pilots; two councils approved budgets the same quarter they first saw it.
“Our platform finally looks the way it works.”
Paulo Mendes, CPO, Urbancore
Animation production: Maxtech Inter
Style: 2d motion graphics
Vertical(s) High Tech
Creative Direction: Oliver Grant
Illustrations: Rita Sato, Karina Azizyan
Motion Graphics: Oliver Grant, Petr Horak
Traditional Animation: Rita Sato, Marcus Webb
