The challenge
Motionly was pivoting from a crypto toolkit to a full creative platform and needed the world to feel the shift in 45 seconds.
What we produced
A kinetic rebrand film: the old mark deconstructed into particles, reassembled as the new identity, with a sound logo composed to match. Every frame was built to loop as a stand-alone social cut.
The results
The launch crossed 500,000 organic views, was featured in three industry design roundups, and the sound logo now opens every product video they ship.
“People hum our sound logo in meetings now. Mission accomplished.”
Ravi Shah, Founder, Motionly
Client: CoindDogg
Animation production: Maxtech Inter
Style: 2D Motion Graphics
Vertical(s) High Tech
Creative Direction: Oliver Grant
Illustrations: Ivan Petrov, Rita Sato
Motion Graphics: Oliver Grant
Traditional Animation: Ivan Petrov, Priya Sharma
