The challenge
Draftline turns rough sketches into manufacturable CAD files. The tech looked like a trick in screenshots; only motion could prove it.
What we produced
A 75-second demo built entirely of real transformations: hand sketch on the left, precision part on the right, every intermediate frame rendered honestly.
The results
The demo passed 1.1 million views and trial conversions rose 26%.
“We stopped arguing about whether it works. The video ends the argument.”
Karl Jensen, CTO, Draftline
Client: Cadcam
Agency: Maxtech Inter
Style: 2.5D motion graphics, 3D
Vertical(s) High Tech
Creative Direction: Oliver Grant
Art Direction: Priya Sharma
Style: Priya Sharma
Illustrations: Rita Sato
Motion Graphics: Victor Almeida
