The challenge
Accorda routes team decisions through structured agreement — powerful, but abstract. Marketing had no idea which framing converted.
What we produced
A modular series: three 40-second explainers, each with a different metaphor (orchestra, road crew, kitchen). Same script skeleton, same visual system, distinct stories.
The results
The orchestra cut won decisively — 3× conversion of the control — and shaped the entire repositioning.
“We came for a video and left with our positioning.”
Hana Suzuki, Head of Marketing, Accorda
