Most statistic roundups recycle press releases. We kept only numbers that changed how we build videos.
Why this matters
Most statistic roundups recycle press releases. We kept only numbers that changed how we build videos. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Key takeaways
- Viewers decide within 9 seconds whether to keep watching
- Captions are consumed on 82% of social views with sound off
- B2B buyers increasingly share short videos internally to sell for you
- Landing pages with video report measurably longer session times
- Vertical formats now dominate paid placement inventory
By the numbers
82% — of social video views start muted — your first frame must work as a poster.
The takeaway
Design for the mute-and-scroll test first, the cinema experience second.
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