Startups do not need cheaper videos — they need narrower ones.
The context
Startups do not need cheaper videos — they need narrower ones. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- Spend on script and cold open; save on scene count
- One character, one journey — resist the feature parade
- Design the 15-second cutdown before the hero film
- Shoot testimonial B-roll yourself; animate the rest
- Reuse launch assets across pitch decks — video is your best slide
One metric to remember
$18M — raised by one startup whose launch film anchored its Series A deck.
Where to go from here
A launch video’s job is to make one person feel the problem — fund the focus, not the footage.
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