The challenge
Northgate College competes with bigger universities for the same students. Brochure language was not moving 17-year-olds.
What we produced
A 2-minute recruitment film narrated by seven real students, animated around their voice notes — doodles, memories, and campus landmarks drawn in their words.
The results
Campus-tour bookings doubled in one term; applications from the target region rose 18%.
“It sounds like us because it is us. Prospective students feel that instantly.”
Ruth Kelly, Admissions Director, Northgate College