The voice is half the personality of an explainer — cast it like a key hire.
Where this fits
The voice is half the personality of an explainer — cast it like a key hire. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
The essentials
- Write three adjectives for your brand voice before auditioning anyone
- Ask for a custom read of your actual cold open, not a demo reel
- Direct pace with purpose words (“curious”, “confident”), not speed numbers
- Contrast works: warm voice plus dry visuals, or the reverse
- Budget for pickup lines — reads drift once animation timing locks
The proof point
23% — average conversion difference we have measured between the first-choice and second-choice voice in A/B tests.
The bottom line
When two auditions tie, pick the one that smiles more — listeners can hear it.
Planning a video? Start with a free strategy call — we map the story before the pixels.
