Explainer video pricing is one of the most searched and least answered questions in the industry — so here are real numbers.
The context
Explainer video pricing is one of the most searched and least answered questions in the industry — so here are real numbers. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
What the data says
- AI-assisted productions start near $3,500 and fit simple, single-scene stories
- Fully custom animation runs $5,500–$8,500 for a 60–90 second spot
- Enterprise productions with characters and localization pass $15,000
- Voice-over, music licensing and revisions are usually bundled — always confirm
- Timeline drives price as much as length: rush delivery adds 20–30%
One metric to remember
68% — of teams told us hidden revision fees were their biggest past frustration — fixed-scope quotes remove them entirely.
Where to go from here
Budget by story complexity, not by seconds. A sharp 60-second script beats a padded 2-minute one every time.
If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.
