How animated explainer videos work throughout your funnel
1. Awareness: Attract new audiences on social media and paid advertising with animated explainers that stop the scroll and spark interest.
2. Interest: Explain your value and why it matters in under 60 seconds, motivating prospects to learn more about your solution.
3. Consideration: Highlight your key differentiators and show why you're the best solution for their specific problem—not just another option.
4. Action: Deliver a clear, persuasive call-to-action that removes hesitation and converts interested prospects into customers or leads.
5. Retention: Onboard new customers smoothly, announce product updates, and keep users engaged with helpful how-to content throughout their journey.
See our animated explainer videos in action
From SaaS startups to Fortune 500s—strategic videos that actually perform
Get more than an animated video.
- Make your message instantly clear.
- Highlight your edge in under 60 seconds.
- Inspire action and move your audience forward.
Trueline
The Trueline team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.
The Watch Standard
The Watch Standard's marketing team faced a challenge: explaining their luxury watch resale service to time-pressed, high-net-worth individuals in under 40 seconds. The industry is complex, full of trust issues and logistics concerns.
Our team of experts created a story-driven animated explainer that followed one seller's journey—from sending their watch to receiving payment—making the process crystal clear.
Sophisticated visuals and a refined color palette reinforced the luxury positioning and resonated perfectly with their discerning audience.
Trueline
The Trueline team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.
INABIT
The Watch Standard's marketing team faced a challenge: explaining their luxury watch resale service to time-pressed, high-net-worth individuals in under 40 seconds. The industry is complex, full of trust issues and logistics concerns.
Our team of experts created a story-driven animated explainer that followed one seller's journey—from sending their watch to receiving payment—making the process crystal clear.
Sophisticated visuals and a refined color palette reinforced the luxury positioning and resonated perfectly with their discerning audience.
Thankly
The Trueline team needed a SaaS explainer video to explain their groundbreaking podcast summarization platform and secure investor funding—but they had no designs, website, or visual identity yet.
Our animated explainer video company delivered more than animation: we created a compelling 2D explainer video AND designed dashboard wireframes so investors could see the platform in action.
The result? A complete visual story that brought their idea to life and helped close their funding round.
Corvex
Corvex faced a crowded business scheduling software market where even exceptional products struggle to get noticed. Our animated explainer company used bright colors and engaging characters to capture attention immediately, then quickly addressed managers' biggest pain point: hours wasted creating schedules.
We showcased Corvex's AI-powered predictive coverage alongside ease-of-use benefits. In saturated markets, having great software isn't enough—our video ensured potential customers actually heard the message and understood the value proposition clearly.
3 extras included in all our animated explainer packages
Proof we don’t just animate
we deliver
Real feedback on transformative animation solutions from our valued customers.
FAQ
Unlike live-action videos, animated explainer videos use illustrated characters, graphics, and motion design to communicate your message in a visually compelling way. They typically range from 60 to 90 seconds and are designed to simplify complex ideas and drive viewer action.
•2D Character Animation - Features illustrated characters and storytelling
•Whiteboard Animation - Hand-drawn style with sketches appearing on screen
•Kinetic Typography - Text-based animation with dynamic movement
•Infographic Animation - Data and statistics brought to life through motion
•Icon Animation - Simple, minimalist animations using icons and symbols.
At Maxtech Inter, we specialize in custom 2D character animation and motion graphics that brings your brand story to life.
Motion graphics, on the other hand, focus on abstract shapes, data visualization, and technical concepts without characters.
Animated explainer videos are better for consumer-facing brands and storytelling, while motion graphics work well for B2B tech companies and data-heavy content.
•Simplify complex products - Make technical concepts easy to understand
•Build brand personality - Create memorable characters and visual identity
•Increase conversions - Studies show explainer videos can increase landing page conversions by up to 80%
•Work on any budget - More cost-effective than live-action production
•Are highly shareable - Animated content performs exceptionally well on social media
•Support fundraising - Help investors quickly understand your value proposition
•SaaS product demos - Explaining software features and benefits
•Mobile app launches - Showcasing app functionality and user experience
•Homepage hero videos - Capturing visitor attention immediately
•Investor pitch decks - Communicating vision and value proposition
•Customer onboarding - Reducing support tickets and improving activation
•Social media marketing - Creating shareable, engaging content
•Email campaigns - Increasing click-through rates and engagement
•Capturing attention - Visual storytelling keeps viewers engaged longer than text
•Simplifying decision-making - Clear explanations reduce confusion and hesitation
•Building trust - Professional animation signals credibility and quality
•Creating emotional connection - Characters and storytelling resonate with viewers
•Providing clear CTAs - Videos guide viewers toward the next step
Our clients typically see up to 82% increases in conversion rates after adding animated explainer videos to their landing pages.
Week 1: Script development and revisions
Week 2: Storyboard creation and approval
Week 3: Style frames and character design
Week 4-5: Animation production
Week 6: Voiceover, sound design, and final delivery
We also offer rush production (3-4 weeks) for urgent launches at an additional fee.
Discovery & Brief - We learn about your product, audience, and goals
Script Writing - Our copywriters create a compelling, conversion-focused script
Storyboarding - We visualize the script scene-by-scene
Style & Design - We create custom characters and visual style
Animation - Our animators bring the storyboard to life
Sound & Delivery - We add voiceover, music, and sound effects. You'll have revision opportunities at each major milestone.
Revisions & Final polishing - This is the stage that gives the video its final look.
Once you approve a stage (i.e. script, style frame, concept, storyboard, voiceover, animation, sound design), any unused revisions are forfeited.
Also, you can get unlimited revisions for an agreed price.
•Professional scriptwriting
•Custom storyboard with scene-by-scene visualization
•Original character design and style framesFull animation production
•Professional voiceover (choice of gender and accent)
•Background music and sound effectsMultiple file formats (MP4, MOV) optimized for web and social media
•Full source files for unlimited repurposing
•Revision rounds at each production phase
•Alternative ending with different call-to-action
•Fully subtitled version for sound-off environments
More cost-effective - 3D animation costs 2-3x more
Faster production - 2D can be produced in 4-6 weeks vs 8-12 weeks for 3D
Better for storytelling - 2D excels at character-driven narratives
Proven conversion rates - 2D explainer videos have strong track records
Choose 3D animation only if you need:
•Photorealistic product visualization
•Complex spatial relationships
•High-end brand positioning with larger budgets
Flat design animation - Modern, clean, works well for tech/SaaS startups
Character-driven animation - Best for consumer brands and storytelling
Minimal/geometric animation - Professional, sophisticated B2B positioning
Playful/cartoonish animation - Great for consumer apps and younger audiences
Corporate/professional animation - Ideal for financial services and enterprise
We'll help you choose the right style during our discovery phase based on your brand guidelines and target audience.
•Professional scriptwriting
•Custom storyboard with scene-by-scene visualization
•Original character design and style framesFull animation production
•Professional voiceover (choice of gender and accent)
•Background music and sound effectsMultiple file formats (MP4, MOV) optimized for web and social media
•Full source files for unlimited repurposing
•Revision rounds at each production phase
•Alternative ending with different call-to-action
•Fully subtitled version for sound-off environments
We'll use your:
• Brand colors and color palette
• Typography and fontsLogo and visual elements
• Tone of voice and messaging
• Existing character designs (if applicable)If you don't have brand guidelines yet, we can help develop a visual style that becomes the foundation of your brand identity.
• Your website and landing pages
• Social media (YouTube, LinkedIn, Facebook, Instagram, Twitter)
• Email marketing campaigns
• Paid advertising (Google Ads, Facebook Ads, LinkedIn Ads)
• Trade shows and presentationsInternal training and onboarding
• English (US, UK, Australian accents)
• Spanish (Latin American and European)
• French, German, Portuguese, ItalianAnd 20+ other languages
We can also deliver versions with subtitles or create fully localized versions with translated scripts and culturally adapted visuals.