Overruns are rarely animation problems; they are pre-production debts.
Why this matters
Overruns are rarely animation problems; they are pre-production debts. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.
Key takeaways
- Locked script with stakeholder sign-off — in writing
- Approved storyboard and animatic timing
- Brand kit: fonts, colors, logo files at final fidelity
- Voice-over recorded and timing-locked
- Music licensed for all planned channels
- Localization scope agreed before scene one
By the numbers
82% — of delayed projects we audited traced back to skipping at least two items on this list.
The takeaway
Animation is execution; pre-production is the product.
Planning a video? Start with a free strategy call — we map the story before the pixels.
