A branded content video is designed more to “get the word out” than to sell. The idea is to make an emotional connection with your target audience. Picture the iconic ad campaigns for brands like Nike or Apple – corporations that excel in the field. Branded content videos are short, engaging, and work as a first impression for your company. Think of it like a first date – branded content videos should grab attention, be compelling, and leave them wanting more!
Examples Of Branded Videos
What Is The Role Of A Brand Video?
A branded content video should raise awareness of your company and tell a brand story. Unlike an explainer or sales video, brand videos focus less on features and benefits. The goal is to establish an authentic connection and stir the emotions of your target audience.
It’s often the first step of a sales funnel, provoking curiosity to investigate deeper – perhaps leading to an explainer video. A well made branded video can do more for your company’s profile than any other form of marketing.
How Does Video Content Branding To Work For Marketing?
Video makes up 80% of online consumption. Most web apps are programmed to favor video content, and branded video is specifically created to take advantage of this.
In fact, much of what goes into what makes branded content video successful has been tailored from social media analysis. A good marketing strategy will include utilizing the video on a landing page as well as sharing and promoting it on social media.
What Are Some Aspects Of Successful Branded Video?
- A compelling story
- Short length (usually a minute, never more than two)
- Ties positive emotion to your brand
- Grabs attention
- Long audience engagement (viewers watch most or all of the video)
- Gives an authentic voice to your company
FAQ
How Much Does A Branded Video Cost And Why?
How Long Does It Take To Create A Branded Video?
- Discovery, where we learn your goals
- Story conceptualization
- Scriptwriting
- Storyboarding
- Voice recording and audio mixing
- Animation
- Video finalization